Coco Robotics, led by founders Zach Rash and Brad Squicciarini, began by conducting robot delivery operations from their UCLA apartment. During this time we were approached to develop the branding identity for their growing robotics venture. Central to Coco’s identity is the iconic sunset gradient, inspired by the Los Angeles skies. This gradient became a symbol of the brand’s evolution and a primary visual element that challenged conventional startup design, positioning Coco as a bold new wave in robotics.